Building a Nationwide Digital Growth Engine for Fair Health Price
Fair Health Price FHP partnered with Digital Hike to deliver an end to end website growth strategy to scale nationwide visibility, drive patient acquisition, and support online hospital comparison and treatment bookings across India.
Fair Health Price is a pan India medical care marketplace platform that helps patients compare hospitals, treatment options, and healthcare costs while enabling seamless treatment bookings.
The Vision: More Than Just Marketing
Fair Health Price FHP didn’t just need marketing they needed a nationwide digital growth engine to connect patients with hospitals and treatment options across India.
At Digital Hike, we became their full stack marketing partner, managing everything from strategy to execution:
Website optimization and user journey design for hospital comparison and bookings
On going:
Performance marketing on Google and Meta to drive patient acquisition
Lead generation funnels for treatment inquiries and hospital partnerships
Social media strategy and management to build trust and awareness in healthcare
Creative content production to educate patients and promote healthcare transparency
SEO and long-term authority building for nationwide organic visibility
Execution Strategy: Segmented Success
Healthcare Website Architecture & UX Strategy
Digital Hike designed a scalable website architecture tailored for a healthcare marketplace platform, ensuring patients could easily discover hospitals, compare treatment options, and navigate the platform seamlessly. The website structure was built to support nationwide visibility while maintaining a clean and intuitive user journey for treatment discovery and hospital comparison.
We focused on creating a user-centric experience that simplified complex healthcare information and guided users toward treatment inquiries and bookings.
Conversion-Focused Patient Journey & Booking Flow
To drive patient acquisition, we developed a conversion focused user journey that guided patients from treatment discovery to inquiry and booking. This included optimized treatment listing pages, hospital comparison interfaces, and clear call to action pathways to encourage users to submit inquiries or book treatments.
The website was structured to support high intent patient interactions while ensuring scalability for growing traffic and hospital listings across India.
The Result: Sustainable, Scalable Growth
Through a carefully designed website strategy, Digital Hike enabled Fair Health Price FHP to scale nationwide visibility, provide a seamless hospital comparison experience, and drive higher patient acquisition. The optimized user journey and conversion focused booking flow positioned the platform for sustainable growth and a stronger digital presence across India.
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