How Coffxn Scaled Their Online Sales
Coffxn is a fast growing fashion and apparel brand focused on delivering premium quality, trend driven clothing for the young generation. The brand targets Gen Z and young millennials who value modern style, comfort, and affordability.
Coffxn approached The Digital Hike with the goal of increasing online sales, improving ad profitability, and building a scalable performance marketing system for long term growth.
The Vision: More Than Just Marketing
Coffxn didn’t just need ads—they needed a scalable digital growth engine to compete in the fast-paced fashion industry.
At Digital Hike, we became their full-stack marketing partner, handling everything from strategy to execution:
Ecommerce website optimization and conversion-focused product pages
Performance marketing on Meta to drive profitable online sales
Customer acquisition funnels for new and returning shoppers
Social media management across Instagram, Facebook, and other platforms
Creative content production tailored to fashion trends and Gen Z audiences
Execution Strategy: Segmented Success
High-Performance Meta Ad Funnel
We built a full-funnel advertising structure to guide users from awareness to purchase.
- Top of Funnel (TOF)
We launched broad awareness campaigns using trend-based creatives and lifestyle visuals to attract new users. - Middle of Funnel (MOF)
We retargeted users who engaged with ads or visited the website using product-focused creatives, social proof, and collection highlights. - Bottom of Funnel (BOF)
We ran high-intent retargeting campaigns for cart abandoners and website visitors using dynamic product ads and limited-time offers.
Creative Testing & Content Strategy
Since fashion is a highly visual industry, we focused heavily on ad creatives and content testing. Multiple creative formats and angles were tested, including:
Lifestyle and streetwear visuals
UGC-style reels and short-form videos
Carousel ads showcasing collections
Copy variations highlighting quality, trends, and pricing
We continuously tested and optimized creatives to improve click-through rates and conversions.
Audience Targeting & Scaling
We implemented a layered audience targeting strategy to scale efficiently:
Broad targeting to capture large Gen Z audiences
Interest-based targeting for fashion, streetwear, and online shopping users
Lookalike audiences based on website visitors and purchasers
Retargeting campaigns for high-intent users
Once winning audiences were identified, we scaled budgets strategically while maintaining strong ROAS.
Conversion Rate Optimization (CRO)
To maximize ad performance, we optimized the website conversion funnel by improving:
Product page structure and visuals
Mobile user experience
Trust elements such as reviews and badges
Offer positioning including discounts and bundles
These improvements helped increase the conversion rate and reduce the cost per purchase.
The Result: Sustainable, Scalable Growth
By implementing a structured paid advertising funnel and continuous optimization, Coffxn achieved strong growth in online sales and profitability.
Key outcomes included:
Significant increase in online sales volume
Exceptional return on ad spend (ROAS) from Meta campaigns
Reduced cost per purchase through creative and audience optimization
Increased brand reach among Gen Z and young fashion consumers
A scalable paid ads system built for long-term growth
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